The Laotion American National Alliance (LANA) is a non-profit dedicated to advancing the social and economic well-being of multi-ethnic Laotian Americans through civic engagement and public policy advocacy. During my time at KITS Creativ, we collaborated with LANA to create a bilingual COVID-19 vaccination campaign to encourage Laotian Americans to get vaccinated. I was responsible for creating the visual identity and directing the creation of social media assets, as well as print campaign materials including a brochure, posters, and a mailer.
A common symbol in Laos, the Phaya Naga, a legendary serpent, was chosen as the mascot for the campaign, as it symbolizes protection and is easily recognized by members of the target audience - Laotian Americans. As opposed to visuals of needles and bangages which might be off-putting, we decided to take a cultural and community approach to engage our audience, hence the campaign name Community is How.
